Illustrative conceptFashion · UK
Instagram content system for a luxury ethnic-wear boutique
A content pillar framework, carousel templates and reel formats for presenting bridal and festive collections.
- Social Media
- Content and Video
Hospitality · UK & India
Local awareness and booking campaign for a restaurant
A Meta Ads structure with short-form food videos and location targeting designed to drive table bookings.
Illustrative conceptThis is an illustrative concept project created to show our approach. It does not represent a real client, and no performance results are claimed.
Objective
Demonstrate a campaign framework for increasing weekday bookings among nearby diners.
Approach
- Prospecting audiences within a defined radius, with retargeting for video viewers.
- Short vertical videos featuring signature dishes and atmosphere.
- Booking enquiries routed to an automated assistant for instant replies.
Execution
- Creative variations for A/B testing hooks and offers.
- Conversion tracking on booking clicks and form submissions.
- Weekly optimisation of budget towards best-performing creatives.
Results
Results are only published for real client projects, backed by genuine data and shared with permission.
More work
Illustrative concept
E-commerce · India
Marketplace launch for a home-goods seller
Seller account setup, listing optimisation framework and launch advertising plan for a new marketplace brand.
- E-commerce
- Paid Advertising
Illustrative concept
Jewellery · UK
Reel series for a family jewellery business
Short-form reel formats highlighting craftsmanship, new designs and bridal collections.
- Content and Video
- Social Media
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